FOR THE TECH OF IT
FOR THE TECH OF IT
Marketing intelligence for small businesses and solopreneurs.
Smart tools. Lean budgets. Real results.
Marketing intelligence for small businesses and solopreneurs.
Smart tools. Lean budgets. Real results.
Rita Lucero
Rita Lucero founded For The TECH Of It to solve a problem she kept seeing — small businesses and solopreneurs spending money on marketing and AI tools without a clear picture of what was actually working, what competitors were doing, or where revenue was leaking. FTTI combines AI-powered research, competitor intelligence, proprietary sentiment scanning, and automation strategy with something most consultants skip — a written playbook with every single deliverable.
Based in Fort Worth TX.Serving small businesses and solopreneurs across DFW and beyond.
You never just get findings.
You get a clear path forward.
73%
of SMBs lack confidence in their own marketing strategy
Source: Revenue Memo 2026
5%
of businesses respond to online reviews — yet those that do earn up to 18% more revenue
Source: Upfirst 2025
82%
of small businesses think AI does not apply to them — yet 71% that adopted it saw immediate results
Source: SBA Office of Advocacy 2025